Shills for the extant energy industry and those it has fooled oppose the movement toward sustainbility. Nevertheless, there are many compelling reasons to make the switch to alternative energy and adopt other sustainable practices, and fortunately many people recognize this.

So, despite assiduous resitance from conservative naysayers, the trend is toward alternative energy.

Here is a report on data that show exactly this phenomenon.

Will Sustainability be mainstream by 2020? New Report says yes.

by CGR Staff Writer

Household brands and retailers will play a key role in supporting sustainable lifestyles, helping them become mainstream by 2020, according to a new study.

Sainsbury’s and Unilever launched the Consumer Futures 2020 research in partnership with Forum for the Future, in order to gain insight into how sustainable products and services will impact on global trends and consumer behaviour over the next decade.

As part of the 18-month study, designed as a practical tool to help retailers, brands and manufacturers plan for the future, four fictional scenarios that consider how sustainable consumption could become mainstream were explored, with the aim of ascertaining whether social and environmental pressures drive sustainable goods into the mainstream, or whether consumers actively demand them.

It found that global challenges such as climate change, scarcity of key resources, rapid population growth were likely to affect consumer attitudes and the consumer goods industry. As a result, sustainable practices will become more mainstream as key resources become more highly valued, while and recycling and re-use would increase, the study concluded.

A weak global economy is unlikely to hamper the progression of sustainability, according to Forum for the Future’s chief executive Dr Sally Uren, who said that “smart brands and businesses will make money today by accelerating the transition to a sustainable future”.

Meanwhile, Dr Uren added that the industry must make it easier for consumers to go green by “offering products and services which are not just better for the environment, but healthier, cheaper and longer-lasting.”

However, the study warned that consumer brands will need to innovate to develop sustainable products, services and business models to overcome financial challenges, while also working with consumers to make them a success.

Sainsbury’s and Unilever said they plan to use the results as a platform for collaboration and innovation to develop jointly profitable and sustainable initiatives to help meet commitments in Unilever’s Sustainable Living Plan and Sainsbury’s five corporate responsibility values.

Sainsbury’s chief executive, Justin King, said: “Sustainability will continue to rise higher up the agenda over the coming years, so it is key that brands work to ensure they can respond to consumer demand. Being a sustainable company is not about box ticking, it’s about future-proofing your business and building trust and brand loyalty that will last for years to come.”

The Consumer Futures 2020 toolkit and accompanying resources are available to download free here.s and Unilever said they plan to use the results as a platform for collaboration and innovation to develop jointly profitable and sustainable initiatives to help meet commitments in Unilever’s Sustainable Living Plan and Sainsbury’s five corporate responsibility values.

Sainsbury’s chief executive, Justin King, said: “Sustainability will continue to rise higher up the agenda over the coming years, so it is key that brands work to ensure they can respond to consumer demand. Being a sustainable company is not about box ticking, it’s about future-proofing your business and building trust and brand loyalty that will last for years to come.”

The Consumer Futures 2020 toolkit and accompanying resources are available to download free here.

Original post on caelusgreenroom.com

52 Responses to “Sustainable Gains”

  1. RIchard Heinberg is a brilliant man that has all the information, but he seems reluctant to bring out the big words and hit this message home. If I’d have to give him any advice it would be to raise his voice and frighten people a bit more than he’s doing at the moment.

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  4. jilakipp gres says:

    That’s called “ad-hominem” – it’s a logical fallacy. In the 1950’s populations were dangerously low, and commercial hunting became heavily regulated. Polar bear populations have bounced back to 20-25,000 as of today, largely due to a ban on serious hunting. Since the species is about 100,000+ years old, a healthy population would be better measured around 1500 AD or before. The point is they reside in sensitive habitat, and are now threatened by a different ecological problem.

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  6. Don Surber fact-checked a Washington Post and determined that Richard Muller, whom the Post touted as a “self-proclaimed climate skeptic” was, in fact, an early advocate for man-made global warming theory who “has re-branded himself a former skeptic — the better to sell global warming.” But I think Surber missed the lead: Muller got $150,000 […]

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  8. graeth core says:

    If you like music, I have a song in My Videos called “Five minutes to midnight”, where the theme is climate change.

  9. betivadiou says:

    yea i agree, i just said that cause their video was complaining about too much electricity use. but oil keeps the economy going! of history

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    Prosey, who might that be? Huntsman is on board with demonizing Iran and I haven’t heard him criticize blasting Libya’s infracstructure. If you mean candidates who don’t even get to the debates, yes, of course there are always candidates you can vote for on principle but 99.9% of the public won’t even know their names let alone what they stand for.

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